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About

About

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Mission

To create designs that inspire and empower women of today.

Vision

Our vision is to create timeless designs with modern elegance.

Values

We value creativity, sophistication, and individuality.

Our Brand Story

Sarah Yasir previously known as Sarah Yasir-Designhouse, was founded by Sarah Yasir in July 2011. After stepping back for some time, Sarah Yasir has relaunched her brand as Sarah Yasir Official in August 2025.

Founder

SARAH YASIR

Sarah began her fashion career after completing a Post Graduate Diploma in Apparel Design from Indus Valley School of Arts and Architecture. Sarah’s vision for her label is to create clothes which are wearable at the same time affordable.

Minimal And Modern

About

Sarah Yasir offers a RTW casual and formal clothing line which is a combination of elegance, comfort, and modernity. She skillfully manages the combination of refinement and sensuality, with exceptional fabrics and highly perfected detail. She incorporates motifs which are traditional and very ethnic.
Sarah Yasir is here to make a difference in the way you dress up. So if you want to be different in your office, in the crowd or where ever you go, get your hands on the unique pieces at Sarah Yasir Official.

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Effortless elegance in every piece

fashion

Modern minimalism, timeless tradition.

handcraft

Seasonless style, crafted with soul.

OUR MISSION

Everything we do is out of love, not only for our craft but also for our lovely customers - the people who will proudly don our creations.
To that end, the StudioSY mission is simple:

To create designs that are a symphony of sophistication and style, intended to empower and inspire women of today to
live their best lives, freely and fiercely.

Our Team

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Edward Lindgren

CHIEF OPERATING OFFICER
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Nado Husa

CO-FOUNDER
team_03

Chineze Afamefuna

marketing

Brand Values

Simplicity

Simplicity

We believe elegance lies in restraint-designs that are minimal, refined and effortless.
Craftmenship

Craftsmenship

Each piece honours South Asian artisanal heritage, reimagined with modern techniques and details.
Timelessness

Timelessness

Seasonless clothing that transcends trends, designed to last and to live in.
Versatility

Versatlity

From everyday wear to statement pieces, our design adapt with ease to different moments of life.
Sustainability Of Style

Sustainability Of Style

We embrace mindful design valuing quality fabrics, thoughtful processes and conscious consumption.
Quiet Luxury

Quiet Luxury

Luxury not in excess, but in details: the cut, the fabric, the finish—understated, enduring and graceful.
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